By Jeremy Lee, campaignlive.co.uk, Thursday, 04 October 2012 11:05AM
The agency defeated Karmarama and M&C Saatchi in a process managed by the pitch consultant Squadron. Creature is set to launch its first work for Your Move in January 2013.
The appointment follows that of MPG Media Contacts to the media planning and buying account.
Your Move claims to be the largest estate agency brand in the UK, with more than 300 branches.
Dan Shute, a managing partner at Creature London, said: "Estate agents are a much-maligned sector; we're relishing the chance to work with the UK's largest to show everyone that reputation isn't always justified."
David Newnes, the managing director of Your Move, added: "We needed an ambitious, smart and creative agency – we found that in Creature London."Follow @Jezzalee
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.