By Katherine Levy, campaignlive.co.uk, Thursday, 04 October 2012 10:40AM
Beale, the managing partner, integrated performance, at Vizeum, takes the position previously held by Darren Barber, who has been appointed as the EMEA regional director of the agency's Dell account.
Reporting to Josh Krichefski, MediaCom's chief operating officer, Beale will be responsible for a team of 100 and oversee the ongoing evolution of MediaCom's direct product portfolio.
Beale previously worked at Carat as the head of its direct division and, before that, he was a strategy director at PHD. He has also worked at COI as a consultant.
Peter Mitchell, the former chief executive of Rapp London and managing director of Rapp Media, is also working at Direct MediaCom as a consultant.
Krichefski said: "It's very exciting to have someone of David's calibre on board."Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.