Campaign Work, Friday, 28 September 2012 04:25PM
The campaign for the site highlights Driving’s positioning as the definitive resource for buying premium cars online. It is based on the wish of premium car-buyers to find a vehicle that fits their lifestyle.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.