By Anne Cassidy, campaignlive.co.uk, Thursday, 27 September 2012 11:25AM
The agency was appointed to the business after a pitch and will now create work to run in the UK and Europe.
Late last year, a Coca-Cola spokeswoman said the brand was aiming to partner with a combination of content agencies that have different expertise in Europe.
This followed the announcement by Coca-Cola's vice-president of global advertising strategy and creative excellence, Jonathan Mildenhall, that the company was moving towards an open model, which he described as "liquid and linked".
A Coca-Cola ad by the South American agency Landia recently made it to the top of the global viral charts after being shared 240,000 times in a week in June this year.
The hiring of Dare follows Coca-Cola's appointment of BETC to its £40 million pan-European advertising account last month.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.