The Japanese fermented milk brand has shortlisted four agencies ahead of a pitch. They include Elvis, which handles Yakult’s CRM account in the UK and Ireland.
The appointed agency will work across mainland Europe in markets including the UK, Ireland, France, Denmark, the Netherlands, Italy, Belgium, Luxembourg and Austria.
Yakult has worked with Havas Worldwide London on its advertising business in the UK for five years. The agency is behind the brand’s strapline, "Listen to your gut", which launched in 2009.
Havas Worldwide’s most-recent ad campaign included characters whose inner voice urge them to trust their "gut instincts".Follow @SaraKimberley
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.