Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Special K launches Tweet Shop campaign for new crisps range
By Matthew Chapman, campaignlive.co.uk, Tuesday, 25 September 2012 12:41PM
Special K is running the "world's first tweet shop" social media campaign to push its entry into the crisps market.
Tweet Shop: Kellog's launches social media push for Special K Cracker Crisps range
Visitors to the Soho pop-up shop will be able to pay for a packet of Special K Cracker Crisps by tweeting a message about the snack.
The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer's tweet before giving them a pack of crisps.
Slice created the campaign that launches today (25 September) and will run until Friday.
The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg's, the owner of the Special K brand.
Sarah Case, brand manager for Special K, said the decision to swap real money for "social currency" in the campaign was made because "the value of positive endorsements on social media sites is beyond compare".
The Tweet Shop is lined with hundreds of packs of crisps, a "try before you buy" snack area and a community notice board that showcases the social media reaction.
Follow @mattchapmanukThis article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
