Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Daniel Farey-Jones, campaignlive.co.uk, Friday, 21 September 2012 03:49PM
Dentsu president and CEO Tadashi Ishii and Aegis chief executive Jerry Buhlmann
The £3.2bn combination was not generally expected to raise any significant concerns in the UK, where the Japanese company's limited presence in advertising, digital creative and digital media is not perceived as overlapping with Aegis’ focus on media planning and buying.
Canada has also cleared the combination though Chinese regulators are still examining it.
Aegis and Dentsu are aiming to complete the deal in the fourth quarter of this year.
They have already received unconditional clearance in the US, Australia, South Africa, Russia and Germany.
The Aegis board accepted Dentsu's offer in July and its shareholders approved the deal in August.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.