The £3.2bn combination was not generally expected to raise any significant concerns in the UK, where the Japanese company's limited presence in advertising, digital creative and digital media is not perceived as overlapping with Aegis’ focus on media planning and buying.
Canada has also cleared the combination though Chinese regulators are still examining it.
Aegis and Dentsu are aiming to complete the deal in the fourth quarter of this year.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.