By Nick Batten, campaignlive.co.uk, Thursday, 13 September 2012 10:50AM
The pitch is being conducted by AAR. Agencies involved include the incumbent, MI Media, which is pitching in partnership with Arena Media. Manning Gottlieb OMD and the7stars will also compete.
In April, Prostate Cancer UK announced it was looking for a creative agency to handle its advertising account. It has since appointed MPH Creative Solutions to the business.
At the launch of the domestic rugby union season, players from Saracens, London Wasps, London Irish and Harlequins wore mouthguards that carried the charity's "blue man" logo at the London Double Header.
A spokesman said: "We need to invest more heavily than ever before to make the disease nationally salient and grow funds massively to invest in groundbreaking research and support services."Follow @nickbatten2
This article was first published on campaignlive.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.