VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Yahoo! signs up as sponsor of BrandMAX
By Staff, marketingmagazine.co.uk, Tuesday, 11 September 2012 08:30AM
Yahoo! has become the headline sponsor of Brand Max, Marketing's annual conference about brand optimisation, which is being held in London on 4 October.
BrandMAX
Senior marketers from Aviva, Barclaycard, Virgin Media, Diageo and Mars are speaking at the one-day event.
Topics covered will range from social media and data to the marketing director of the future.
The conference will be chaired by Piers North, Yahoo! UK's strategy director. North has been at Yahoo! for more than seven years; he previously worked at Rivals Digital Media and 365 Group in sports publishing.
In July Yahoo! hired Google senior executive Marissa Mayer as its president and chief executive.
Insiders say Mayer is focusing the company on its technology credentials, in particular on its advertising platforms and products such as Yahoo! Mail and Flickr.
See www.brand-max.net for further details of the event.
For Brand Max sponsorship opportunities please contact jennie.meynell@haymarket.com. To attend, contact ann.wiltshire@haymarket.com.
This article was first published on marketingmagazine.co.uk
Related articles
- Yahoo to sponsor Wireless Festival as part of new positioning
- Yahoo's Marissa Mayer says changing mobile is 'top priority'
- Michael Barrett tipped to leave Yahoo
- Marissa Mayer poaches top Google exec for Yahoo COO role
- Yahoo encourages OMG! faces in latest campaign
- BrandMAX 2012: Celebs in ads 'blessing and curse' says Virgin's Larcombe
- BrandMAX 2012: 'Social is not a marketing play' says Barclaycard's digital director
- BrandMAX digest: 'B' is for business as well as for brands
- BrandMAX: Brands should be careful to create 'interesting' content, says Gravity Road's Eaves
- BrandMAX: Gatorade champions 'power of the big idea'
- BrandMAX: Marketing communications should be 'bold, contagious and playful'
Additional Information
Campaign Jobs
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Manager Purple Consultancy £32000 - £38000 per annum, London
- Account Director Purple Consultancy £45000 - £65000 per annum, London
- Account Manager Purple Consultancy £24000 - £28000 per annum, London
- Account Manager Purple Consultancy £25000 - £35000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
