BullionVault starts hunt for agencies
By Katherine Levy, campaignlive.co.uk, Thursday, 06 September 2012 11:33AM
BullionVault, the online investment gold service, is in talks with creative and media agencies as it looks to ramp up its advertising.
The London-based company, owned by Galmarley, allows people to buy, store and sell gold through the
professional bullion market internationally and using professional vaults.
Daniel Jay, the digital marketing executive at BullionVault and the former head of online acquisition at Skype, is leading the process.
There are no incumbents on the above-the-line business. Jay said that, despite speaking to above-the-line agencies, the company will not invest in TV advertising.
Jay described the company as "an online marketplace allowing the consumer to have access to the professional bullion market, buying from one gram to a whole bar".
BullionVault was established in 2005 and makes its revenues from commissions, custody fees, interest receipts and the variance between the buying and selling prices of gold.
The gold industry has had a renaissance during the recession, with experts believing the price of bullion could double over the next five years.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.