Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Behind the scenes: National Accident Helpline TV spot featuring 'underdog' character
By Ben Hall, campaignlive.co.uk, Wednesday, 05 September 2012 12:36PM
Campaign takes a behind-the-scenes look at the recent National Accident Helpline TV ad, which features its popular claymation 'underdog' character.
Behind the scenes: National Accident Helpline's 'Underdog'
CST The Gate worked closely with Aardman studios in the filming of the ad, which features the track 'Tubthumping' by Chumbawumba.
The ad, which launched in August, features the underdog character at home with his leg in plaster and shows his struggles against his injuries as he tries to seek help.
Social media and search advertising is also central to the campaign.
During the production of the TV ad, National Accident Helpline's Facebook fans were invited to name one of the characters in the ad and the winning name features in the final ad.
Explaining some of the decisions behind the production, Gordon Smith, executive creative director of CST The Gate, said: "We chose the song tub-thumping because the lyrics fit perfectly with what we want to say. When you’ve had an accident, you want to get back on your feet, and get someone to sort out the compensation you deserve."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Client Director - Branding to £60k Network Career Consultants £52000 - £60000 per annum, London
- Digital Account Manager - website updates - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Account Manager - famous global agency -- £35k + bens Barker Graves Up to £35k + bens, Central London
- Account Manager looking for promotion to Senior Account Manager up to £32k + bens Barker Graves Up to £32k + bens, Central London
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
