According to unofficial overnight figures, the main Paralympic show on Channel 4 between 7.30pm and 10.30pm had an average audience of 2.44 million viewers, an 11.1% share. The broadcaster's coverage is sponsored by BT and Sainsbury's.
An additional 105,600 watched the four-hour show on Channel 4+1.
The peak audience on BBC One for the first day of action in the Olympic Games, a Saturday, was 8.7 million viewers, more than two and a half times bigger than Channel 4’s peak audience last night.
Britain’s athletes got off to a great start in the first day of the 2012 Paralympic Games winning two gold, one silver and two bronze medals and ending the day third in the medals table.
Channel 4 achieved a 15-minute peak of 2.99 million viewers between 9pm and 9.15pm across Channel 4 and Channel 4 HD as the Great Britain team was beaten by Germany 77-72 in the wheelchair basketball.
The five-minute peak of 3.2 million viewers was also achieved during the basketball game across Channel 4 and Channel 4 HD. The peak was 3.3 million when the contribution from Channel 4 +1 is included.
At the crucial 9pm hour the most watched show was the police drama ‘Good Cop’ on BBC One and BBC One HD with an audience of 4.1 million viewers, a 17.8% share of the TV watching audience.
On Wednesday night Channel 4’s coverage of the Paralympic opening ceremony was watched 10.9 million viewers, the highest audience for Channel 4 in at least 10 years and one of the highest audiences in the channel’s 30 year history.Follow @MaisieMcCabe
This article was first published on brandrepublic.com
After an intimate opening gala (nothing says fun like hanging out with 12,000 strangers) it was back to the Palais for another day filled with a mix of thought-provoking and not-so-thought-provoking talks.