The competition, called 'Mission Galactic', will reward the consumer with the most "Elevate status points", which are earned when a customer purchases a flight on all three Virgin airlines – Virgin America, Virgin Atlantic, and Virgin Australia. It is open to all Virgin airline customers.
The consumers with the most Elevate status points earned between now and 7 August 2013 will win a Virgin Galactic sub-orbital space flight.
Virgin Galactic is expected to make its first commercial flight at the end of next year.
Elevate is a reward scheme available to customers that fly across Virgin’s airlines, as part of a redeemable point scheme.
To enter the competition, consumers must be a member of the Elevate reward scheme and sign into a dedicated site, http://galacticcontest.virginamerica.com/, in order to have their flights tracked as they book them.
Last month, Virgin Atlantic launched a dedicated London guide as part of its UK marketing programme, in which Branson revealed his top London hotspots for tourists to visit.
This article was first published on marketingmagazine.co.uk
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.