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Agency: VCCP
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Video: Paddy Power's Woolfenden explains 'mischief' marketing
By Ben Hall, marketingmagazine.co.uk, Thursday, 23 August 2012 12:00PM
Christian Woolfenden, marketing director, UK & Ireland, Paddy Power, talks to Marketing about the brand's sponsorship of 'the biggest athletics event in London' and the £80,000 pants.
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