Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Pets at Home picks EHS 4D for CRM job
By Sara Kimberley, campaignlive.co.uk, Thursday, 16 August 2012 11:15AM
Pets at Home, the UK's biggest chain of pet stores, has appointed EHS 4D to handle its CRM account.
Pets at Home: EHS 4D has become its first dedicated CRM agency
The agency won the business after a pitch and will service the account from its Cirencester office. It will develop rewards, a launch plan, communications and a strategy for continued growth.
It is understood that the retailer has not had a dedicated CRM agency until now.
Pets at Home works with Krow across its advertising, but the shop is unaffected by the appointment. The brand launched it first TV campaign in 2009. In 2010, it was acquired by the private equity company Kohlberg Kravis Roberts for £955 million.
Scott Jefferson, the marketing director of Pets at Home, said: "EHS 4D demonstrated a real passion for our brand and they were the perfect fit. They have a great track record of engaging people."
Tash Whitmey, the EHS 4D chief executive, said: "Pets at Home have built a strong brand with a fantastic ethos."
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
