Vodafone kicks off UK digital roster review
Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster.
The network operator will be reviewing its UK digital agencies, working across direct, brand and production, which it claims will help it achieve greater consistency.
Vodafone would not confirm exactly how many agencies are on its digital roster, but the figure is in double digits.
Agencies to be affected by the review include Sapient Nitro, Dare, Agency Republic and G2.
RFIs are being sent to UK-based agencies this week, with the process handled through the AAR.
Speaking to Campaign, Danielle Crook, director of brand marketing at Vodafone, said: "We have built some good relationships with agencies, but we want to get to the point were we have greater consistency, from production through to creative origination.
"There is fantastic digital work going on in the marketplace, and we have evolved our digital agency landscape without taking a step back, optimising it, and looking if there is anything we have missed out on. This is coupled with the fact the roster has grown to too many agencies."
Vodafone has not decided what the future structure of its digital business will be, and whether it will appoint a roster of agencies or one single agency to handle the business.
This review is separate to the Vodafone Group pan-European review, revealed in Campaign last month.
Earlier this year, Vodafone introduced the Star Wars character Yoda into its advertising, and rolled out the latest instalment of the campaign last month.Follow @shearmans
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
- Head of Planning David Thatcher Recruitment to 120k + benefits, London or Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.