Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Nick Batten, campaignlive.co.uk, Thursday, 26 July 2012 11:00AM
Time Out: mulls plans to convert into free weekly
Possible changes include an update to its content so that the print edition complements the website. However, it is understood that a final decision on the free move has yet to be taken.
The changes would result in the print edition containing fewer listings and more content, such as features and reviews, funded by advertising.
The magazine has shown a decline in circulation in recent years, falling from 87,308 in the second half of 2007 to 55,032 by the end of 2011.
It is understood that Time Out is looking to increase its online presence to take advantage of the Underground Wi-Fi that has been installed for the Olympics.
Since Time Out's launch in 1968, the Time Out Group has expanded to publish listings for other cities, travel guidebooks and guides to specific aspects of cities.
Follow @nickbatten2This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…