Aunt Bessie's 'Margaret and Mabel' by VCCP
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Media Agenda: Ben Wood
By Mark Banham, mediaweek.co.uk, Wednesday, 25 July 2012 02:00PM
Ben Wood, managing director for iProspect, talks to Media Week about the explosion of data and the role agencies now face in the challenge of helping brands reach the right consumers.
Ben Wood: managing director for iProspect talks to Media Week's Mark Banham
Watch the video here
.This article was first published on mediaweek.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
