VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Guardian News & Media seeks digital shop for Soulmates dating site
By Sara Kimberley, campaignlive.co.uk, Thursday, 19 July 2012 11:35AM
Guardian News & Media is talking to agencies about the digital account for its Soulmates dating website.
Soulmates: search for first dedicated digital agency
The review is being handled directly by GNM's marketing department, which is looking to hire the first dedicated digital agency for the Soulmates brand.
Last year, Soulmates was supported by a print and online advertising campaign by Forty6 Design. The ads included illustrations by Zara Picken, with quotes from people featured on the site revealing what they were looking for in a relationship.
The review will not impact on GNM's relationship with Glue Isobar, which works as the lead agency on the publisher's digital creative business.
A GNM spokeswoman said: "We are currently in the process of evaluating how we position the Guardian Soulmates brand in the digital space, and are assessing what agency support will be required to grow the Soulmates business."
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Accessories Product Manager Three £Competitive + Bonus + Benefits, Maidenhead
- Media Manager - Econometric Modelling. Resources Group £30000 per annum + Benefits, London
- Senior UX Architect - £40k - £50k - Zone 6 West London Digital Gurus £40000 - £50000 per annum, London
- Planning Director Source £90000 - £100000 per annum + full benefits & flexible work practices , London
- Senior Planner Source £65000 - £75000 per annum + full benefits & progression , London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
