VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Staff, mediaweek.co.uk, Friday, 13 July 2012 02:39PM
National newspapers: June ABC results go live
(Click interactive graphics below for full details)
This article was first published on mediaweek.co.uk
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.