Unilever teams up with Unicef and Domestos for charity initiative
By John Reynolds, marketingmagazine.co.uk, Thursday, 05 July 2012 02:12PM
Unilever has teamed up with Unicef and Domestos on a major charitable initiative that aims to help bring improved sanitation to hundreds of thousands of people in poorer countries.
Corporate Social Responsibility (CSR) is becoming an increasingly heated battleground between companies, as they seek to outdo each other.
As part of the partnership, Domestos is to help improve children's access to basic sanitation through a cause-marketing campaign on supermarket shelves.
Domestos is contributing 5% of its average proceeds received from the sale of specially marked bottles of Domestos in selected countries, to support a Unicef programme in South Sudan and Vietnam. Unilever will help orchestrate the marketing campaign.
The cause-marketing campaign will be rolled out to consumers in the UK and Ireland between 1 July and 30 September.
In addition to the partnership with Unicef, Unilever is also trying to address sanitation crisis through the company’s partnerships with Water and Sanitation for the Urban Poor (WSUP) and the World Toilet Organisation (WT0).
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Head of Design Blue Skies Marketing Recruitment £45000 - £50000 per annum, Reading
- DIGITAL MARKETING MANAGER (Ecommerce, Retail, CRM) Creative Recruitment £40000 - £45000 per annum, London
- WEB CONTENT COORDINATOR-(Retail,Ecommerce,CMS,Web Management) Creative Recruitment £25000 - £30000 per annum, London
- Community Manager, Integrated Agency, London Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views