Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
YouView prepares for July roll-out
By Jeremy Lee, campaignlive.co.uk, Thursday, 05 July 2012 10:50AM
After repeated delays, YouView, the internet-connected TV joint venture, will finally be available in shops at the end of this month.
Lord Sugar: YouView makes long-delayed launch
The service - which is backed by ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva - was unveiled at a PR launch fronted by the YouView chairman, Lord Sugar, this week. However, advertising is not expected to break until the autumn. It will be created by Adam & Eve/DDB.
Set-top boxes, priced at £299, will be available from retailers including John Lewis, Currys, Comet and Argos, while BT and TalkTalk will offer them as part of their broadband packages.
YouView allows viewers to "scroll back" seven days of viewing, search on-demand content and record and pause live TV.
The service was originally scheduled to launch in 2010.
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
