The exhibition, entitled 'Helping London Look Its Best,' opens this week at the Brick Lane Gallery, east London, and will run until the first week of July.
It features illustrations from London artists created around the theme of cleaning the capital in time for the Games.
Each artist has been given a dirty wall tile from the London Underground to create an image with, by cleaning the tile with a cloth or their fingers.
Each artist, chosen from London illustration agency DebutArt, has been filmed to create a time-lapsed video to show the making of the artwork. The videos will be uploaded onto P&G's campaign website, http://www.supersavvyme.co.uk/pgcapitalcleanup/home.aspx
P&G's 'Capital Clean Up' campaign, which is run in association with Mayor of London Boris Johnson and the Greater London Authority, claims to have cleaned around 10 square miles across 20 of London’s boroughs.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.