The review will be handled through AAR and Air New Zealand is looking to appoint an agency to provide full-service media planning and buying for the UK and Germany and search across Europe.
Walker Media is expected to take part in the review process. The creative agency Albion, which has worked with the airline since 2008, is unaffected by the media review.
This week, the agency launched an in-flight video featuring animated celebrities, including Barack Obama and Snoop Dogg, and an online video starring the Playboy Playmate twins Kristina and Karissa Shannon and David Hasselhoff.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.