By Anne Cassidy, campaignlive.co.uk, Saturday, 23 June 2012 08:21PM
The Chipotle work, which was produced by London production company Nexus, also went on to pick up the first Branded Content & Entertainment Grand Prix at Cannes for Creative Artists Agency.
The hotly tipped Guardian spot "three little pigs" by Bartle Bogle Hegarty missed out on the top prize in the Film category, but scooped a Gold Lion.
BBH also picked up two Silvers for its Axe/Lynx executions "sporty girl" and "brainy girl", a Silver for its Barnardos "life story" film and Bronze for Weetabix "big day".
AMV BBDO was another winner, picking up a Gold Lion for its Doritos "dips desperado" spot.
Saatchi & Saatchi bagged two Silvers for its Wall’s "garage" and kitchen" executions. DDB UK also won a Silver for Harvey Nichols "walk of shame".
Adam & Eve won Bronze for its John Lewis spot "the long wait", as did Wieden & Kennedy for Lurpak "rainbow". DKLW Lowe got Bronze for Omo "set free".
The Film Craft Grand Prix winning spot for Canal Plus "bear" also won Gold in the Film category.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.