Cannes 2012: the most shared ads on the Film Lions shortlist
By Ben Hall, campaignlive.co.uk, Friday, 22 June 2012 04:50PM
As Cannes waits for the winner of the Film Grand Prix to be revealed on Saturday night, here's a look at the runners and riders' form in the viral stakes.
From the shortlist announced this morning social video specialist Unruly ranked the top ten films according to the number of times they have been shared on Facebook and the blogosphere.
Although few ads on this list have a big chance of winning the Grand Prix - imagine the uproar were 'Catvertising' to triumph - at least two of the most fancied entrants are in there.
While the ranking gives older campaigns an unfair advantage, it's worth noting the leader turns out to be a film that first surfaced only two months ago.
1. TNT 'dramatic surprise' by Duval Guillaume ModemAll time: 3,810,017 shares
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2. P&G 'best job' by Wieden & Kennedy PortlandAll time: 1,876,624 shares
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3. Carlsberg 'bikers' by Duval Guillaume ModemAll time: 1,182,079 shares
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4. Nike 'my time is now' by Wieden & Kennedy LondonAll time: 797,505 shares
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5. Sony 'Michael' by Deutsch LAAll time: 566,414 shares
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6. Chipotle 'back to the start' by Creative Artists AgencyAll time: 436,759 shares
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7. John Lewis 'the long wait' by Adam & EveAll time: 407,609 shares
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8. Coca-Cola 'security cameras' by Wunderman Buenos AiresAll time: 366,339 shares
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9. K-Swiss 'MF CEO (Kenny Powers CEO video)' by 72andSunnyAll time: 359,100 shares
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10. John St 'catvertising' created in-houseAll time: 349,167 shares
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This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
