BBC awards MEC £5m planning and buying account
By Nick Batten, mediaweek.co.uk, Wednesday, 20 June 2012 04:57PM
MEC Manchester has been appointed to handle the BBC's media planning and buying account for the Licence Fee and the broadcaster's Marketing and Audience units following a competitive pitch.
It is understood that the account will now switch location from MPG Media Contacts' and PHD's London-based offices to MEC’s Manchester base.
Agencies involved in the pitch included the two incumbents MPG Media Contacts and PHD, who held an equal share of the account and MEC's sister agency Maxus along with Interpublic Group's Initiative.
MPG Media Contacts was responsibile for the Marketing and Audience unit work on the account while PHD held the Licence Fee account.
The BBC has recently moved a significant part of its broadcast activity to the Salford Quays area of Manchester.
At the time the pitch was announced Peter Kirk, head of sales and marketing for BBC TV Licensing, said: "The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media.
"More than half of the media bought by BBC Marketing & Audiences last year was digital, giving us the opportunity to communicate with our audiences using display and mobile channels."
The business is expected to be awarded to MEC on an initial three year tenure.
This article was first published on mediaweek.co.uk
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Pinterest takes big step towards working with major brands
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.