Johnson & Johnson launches £200m EMEA media contest
By Katherine Levy, campaignlive.co.uk, Thursday, 14 June 2012 08:00AM
Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business.
Carat, the incumbent on the account, is expected to line up against J&J’s other roster agencies: Interpublic’s Mediabrands, which handles its US account, and OMD, which oversees the business in Asia.
The Aegis Media-owned network landed the J&J EMEA media business in 2007 after a pitch against the previous incumbent, Interpublic’s Initiative.
J&J, which owns consumer brands including Listerine, Nicorette and Imodium, has not held a Europe-specific review since then. However, in 2010, it called an informal roster review of its estimated $3 billion global media business to benchmark the performance of its three media networks. The review did not result in any agency changes.
A statement from the company said: "Johnson & Johnson is exploring opportunities with our agency partners across EMEA to deliver innovative and full integrated solutions for our brands."
J&J spends £19 million on UK media, according to Nielsen figures. Brands supported include Listerine and Neutrogena.
Sales of its consumer products fell 2.4 per cent to $3.6 billion in the first quarter of this year, according to its results.
This article was first published on campaignlive.co.uk
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
- Social Media Manager Dot-Gap £35k, Central London
- Broadcast Planning & Buying - Senior Management Position PFJ £70000 per annum, London
- Digital Media Manager - Client side - Entertainment PFJ £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Yahoo set to announce $1.1bn to buy Tumblr on Monday
AllThingsD is reporting that last week’s rumoured deal that would see Yahoo pay as much as $1bn buy Tumblr is set to be announced on Monday.
It quotes sources saying that the Yahoo board has approved a deal worth $1.1bn to buy blogging business Tumblr after talks with founder David Karp and investors.