Virgin Pure appoints MG OMD to £2m account
Virgin Strauss Water, the water purification joint venture from Virgin Group and Strauss Water, has appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched Virgin Pure brand.
Omnicom agency MG OMD won the media planning and buying account after a competitive pitch, which is understood to have involved WPP media agency M/Six (formerly known as MCHI).
MG OMD will also work with Virgin Pure on its search engine optimisation (SEO) business after a separate but concurrent pitch.
Saatchi & Saatchi and Kitcatt Nohr Digitas picked up the creative and direct business for Virgin Pure in February. The PR activity is being handled by Citizen, which handled the launch event last week.
Kim Francis, marketing director for Virgin Strauss Water UK, confirmed MG OMD had been appointed to the brand’s media account after a competitive pitch but declined to comment further.
Virgin Pure is being billed as an alternative to bottled water, filtered jugs and kettles as the counter-top system is plugged into the mains and dispenses chilled or boiling purified tap water.
It is understood that £2m will be spent on media to support the launch of Virgin Pure, though Francis did not confirm this.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- User Experience Manager - e-Commerce ReThink Retail £65000.00 per annum + Benefits + Bonus , City of London
- PR Manager Alpari (UK) Ltd Competitive, Where the City meets Shoreditch
- Head of Customer Analytics - Consultancy Harnham £80000 - £110000 per annum + benefits package, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.