Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Wednesday, 06 June 2012 11:23AM
Artists, designers and creatives are being called on to produce the 'IAA Games' logo for its summer ball. As well as tickets to its summer ball, the winner will also win a mini break to Paris and the winning logo will be featured in all promotional material.
Individuals have until 18 June to submit thier idea. To enter click here.
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
Read more on Social Brands: Part Five – Change is coming…