The agency won the account after a two-way pitch.
ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead Vickers BBDO handled the business, having picked up the account in 2006.
The Red Brick Road will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness.
Mark Shaw, the general manager at ADT Residential, said: "We were impressed with the strategic and creative insights presented by The Red Brick Road team. The agency has a proven track record in delivering innovative campaigns. Its creative initiatives were very compelling during the pitching process and we look forward to working with the team to build further momentum around our residential business."
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.