The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband.
The ending shows a huge dog painted on the side of a hill, with the strapline, "Plusnet – We'll do you proud!", painted beneath it.
The ad broke on Saturday (26 May) on ITV London and will run on the channel until mid-July.
Nick Rawlings, commercial and marketing director at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service or product."
In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which it had used since it first advertised on TV in 2010.
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This article was first published on campaignlive.co.uk
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