Mindshare retains Unilever media buying in the US
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn (£892m) buying account in the US, according to AdAge.
The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever.
Mindshare currently holds the account in the UK, Western Europe and the Nordics, in addition to the US.
Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America and Russia.
While the market-by-market buying review could last to the end of the year, separate pitches for the global communications planning business took place in April and the company is believed to be close to a decision.
Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically."
Unilever declined to comment on its US buying business. A spokeswoman said: "We will formally communicate the outcome of the global review in due course. Until then, it would not be appropriate to make any announcement about the status of our review in individual countries."
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
- Unilever confirms £3bn media roster
- Dove pushes deodorants with 'Wear Confidence' Grazia tie-up
- My Media Week: Mark Creighton
- Mindshare rejigs international leadership
- Unilever partners with News Corp and Viacom for digital content
- WPP launches innovation unit GroupM Next
- Nick Emery appointed chief executive of Mindshare Worldwide
- Mindshare prepares for battle as Unilever calls £3bn global media review
- Innovation Strategist Rare Selection Up to £50K + bonus & benefits, Central London
- Brand Consultant Rare Selection Up to £45K + benefits, London
- Brand Consultant Rare Selection Upto £55K + bonus & benefits, Central London
- Senior Developer Daniel Marks London £50K, Central London
- Senior Designer Daniel Marks London £40-45K + Benefits., London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.