campaignlive.co.uk, Thursday, 24 May 2012 08:00AM
The £50 million pitch for Tesco's rival The Co-operative took place this week, with CHI & Partners, DDB UK, Leo Burnett and Now presenting on Wednesday and Thursday in a process that is handled by AAR.
London agencies joined BBC executives and Breakfast guests in first class on Virgin Trains as they headed up to Manchester to pitch for an Ofsted brief that involves a web build project. The lengthy journey will have given them time to try to work out what the new government communications strategy meant for them and whether it was worth them getting on the train in the first place.
Media agencies are not optimistic that the £150 million global Shell review that was put in motion at the start of the year will go to full pitch. ZenithOptimedia, OMD and Initiative were invited to be part of the process, but sources believe that the client is renegotiating its contract with MediaCom.
This article was first published on campaignlive.co.uk
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.