Boots kicks off pitch for digital business
By Anne Cassidy, campaignlive.co.uk, Thursday, 03 May 2012 08:00AM
Boots, the high-street retailer, is reviewing its digital advertising arrangements.
The company has approached UK digital agencies directly to invite them to compete for the business.
Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market.
The retailer’s relationship with its above-the-line incumbent, Mother, is not affected by the review.
In the UK, Boots has previously worked with Agency Republic and Grand Union, which it appointed in 2006.
The brand has traditionally focused on its above-the-line communications. It is currently running a TV campaign by Mother promoting its Number 7 range, which introduced a new brand positioning focusing on "real" women.
A Boots spokewoman said: "Boots UK will be developing a roster of digital production agencies who will work alongside existing agencies. This roster will be for Boots UK only. OMD will not be affected by this."
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ecommerce Marketing Manager Michael Page Digital GBP35000 - GBP50000 per annum, Guildford
- Senior Digital Executive London Michael Page Digital GBP30000 - GBP35000 per annum, London
- Online Marketing Assistant Michael Page Digital GBP9 per hour, Hemel Hempstead
- Marketing Executive Michael Page Digital GBP24000 - GBP26000 per annum, Reading
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.