campaignlive.co.uk, Tuesday, 01 May 2012 12:51PM
Greenberg reveals how integration is key at his agency. He talks about his ‘interest to reinvent the agency model' and to have an ‘agency for the digital age.’
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.