By Nick Batten, campaignlive.co.uk, Thursday, 26 April 2012 11:30AM
Conrad, the media agency that specialises in the travel industry, has worked with SHG brands for more than four years.
Agencies have been invited to pitch after a review of SHG's marketing strategy across all of its specialist brands, which include Crystal, Hayes & Jarvis and Citalia.
David Jarvis, the multichannel strategy director at SHG, said that the pitch aims to "get more effectiveness and efficiency from our marketing spend across all of our brands".
Matthew Prior, the managing director at SHG, said: "We have enjoyed working with Conrad for several years. Our group is growing and we are now looking to work with new partners to maximise our opportunities."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.