VCCP Blue picks up Victoria Circle task
By Jeremy Lee, campaignlive.co.uk, Thursday, 26 April 2012 10:30AM
The property developer Land Securities has handed the ad account for a major redevelopment of the Victoria area of London to VCCP Blue.
Victoria Circle: retail and residential development
The agency won after a competitive pitch and will be tasked with promoting the launch of the new office, retail and residential development, known as Victoria Circle. The scheme is one of the largest regeneration projects undertaken in London.
Land Securities is also looking for an agency to handle the launch of a shopping centre in Leeds. The retail and leisure development is called Trinity Leeds, and agencies with retail and fashion experience have been approached to work across advertising and digital activity nationally. Albion, McGarryBowen and VCCP have been invited to pitch.
Separately, MPG Media Contacts, MediaCom and Initiative have all made it to the shortlist stage in the pitch for the Land Securities media account. MEC, the incumbent on the £2 million business, has been knocked off the list.
This article was first published on campaignlive.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
