Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By John Reynolds, marketingmagazine.co.uk, Tuesday, 17 April 2012 11:04AM
Daryl Fielding: outgoing vice president, marketing, Kraft
Fielding was based in the company's Switzerland headquarters. She will leave in the summer to return to the UK.
Before joining Kraft, Fielding was commercial director at Independent Newspapers and before that she was a senior executive at Ogilvy.
Fielding will be replaced in the summer by Chrystel Barranger, who will take on the new job title of vice president snacking and marketing services at Kraft.
Barranger is currently vice president marketing for the biscuits category at Kraft.
This article was first published on marketingmagazine.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…