'100% Original' Ugg ad banned
The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.
The ad included a picture of a boot and the following text: "Our UK Exclusive Sale … uggbootsstore-uk.com … Huge sale – save 40 – 80% 100% Original. Made in Australia."
The ad attracted one complaint that challenged whether it was misleading because it implied genuine Ugg boots were for sale.
Uggbootsstore-uk.com did not respond to the Advertising Standards Authority's enquiries.
The ASA decided the "100% Original" claim, in conjunction with the image of an Ugg boot, was misleading as the body had not seen any evidence that genuine products were for sale. It banned the ad from appearing again in its current form.
Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg's list of authorised online retailers.
Facebook operates a system where users can report concerns about an ad by clicking a cross positioned in the top right corner.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Manager Purple Consultancy £25000 - £32000 per annum, London
- Client Manager Purple Consultancy £30000 - £35000 per annum, London
- Account Manager Purple Consultancy £25000 - £30000 per annum, London
- Senior Digital Project Manager - FREELANCE Purple Consultancy £300 per day, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.