campaignlive.co.uk, Thursday, 22 March 2012 12:13PM
Comedian Adam Buxton who hosted the Awards did a great job cheering on the room with his own take on the world of advertising. Attendees included Sir John Hegarty who looked on as Jeremy Craigen collected the Chairman Award 2012 and John Lewis won the commerical of the year for 'The Long Wait' Campaign. BBH won agency of the year.
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This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.