campaignlive.co.uk, Thursday, 22 March 2012 12:13PM
Comedian Adam Buxton who hosted the Awards did a great job cheering on the room with his own take on the world of advertising. Attendees included Sir John Hegarty who looked on as Jeremy Craigen collected the Chairman Award 2012 and John Lewis won the commerical of the year for 'The Long Wait' Campaign. BBH won agency of the year.
If you have a Daily Diary story please email email@example.com
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.