Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Ian Darby, campaignlive.co.uk, Thursday, 22 March 2012 12:00AM
John Lewis: awards
The Christmas spot won golds for Best 60 to 90 Second TV Commercial, Best 60 to 90 Second Cinema Commercial and in the retail and corporate categories.
Other films to be recognised include McCann Manchester’s activity for Aldi, which won Best 20 Second TV Commercial for its "tea" spot and Best UK TV Series for the overall campaign.
Saatchi & Saatchi’s work for Wall’s sausages six golds inlcuding Best 30 Second Commercial and a gold in the food category.
The Chairman’s Award was presented to DDB UK’s Jeremy Craigen, Bartle Bogle Hegarty scooped Agency of the Year and Rattling Stick was named Production Company of the Year.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…