campaignlive.co.uk, Thursday, 08 March 2012 12:11PM
Winners picked up their gold awards from DJ and presenter Edith Bowen who hosted the event. Entertainment after the ceremony came from singer Paloma Faith who had a tough job on her hands trying to keep the attention of the excited creatives.
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This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.