Coca-Cola launches on-pack Olympic ticket promotion
By Ed Owen, marketingmagazine.co.uk, Wednesday, 07 March 2012 12:40PM
Coca-Cola is giving away 1,400 Olympic and Paralympic tickets for groups of four people throughout March and April.
The prize draw gives the public the chance to win the tickets to 35 different Olympic and Paralympic events, as well as VIP packages, every 2,012 seconds (33 minutes).
Prospective winners must enter a special code at www.cokezone.co.uk or text to 88555. Pack designs were developed by BD Netowrk.
Other activity includes a special 'Track the Beat' game on Coca-Cola's Facebook page. Users are asked to collect "beats" to access special content from the Mark Ronson and Katy B sessions that produced the brand's Olympic song, 'Anywhere in the World'.
UK rapper Dizzee Rascal, who is associated with StreetGames, a charity the brand supports to bring sport to deprived areas, appeared at an event today (7 March) to launch the promotion
He said: "The London 2012 Olympic and Paralympic Games are nearly here. Coca-Cola has some seriously hot tickets up for grabs, giving even more people the chance to be part of the magic this summer.
"Don't miss out on this last chance to attend the Games in style."
Ad agency Mother developed the recent "move to the beat" ad featuring Mark Ronson and Katy B for the brand.
This article was first published on marketingmagazine.co.uk
- Coke launches first new bottle size in almost 20 years
- Coca-Cola eyes Olympic velodrome naming rights
- Lord Coe defends 'world's biggest' McDonald's at Olympic Village
- London 2012 organisers concerned about 'Wimbledon effect'
- Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
- VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign
- Coca-Cola unveils global Olympic ads with Mark Ronson
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.