Agency: JWT, New York
The ad by Abbott Mead Vickers BBDO pokes fun at men, who they believe are notoriously bad at organising themselves for a night out.
In the full-length video, seven men are herded past obstacles by a sheep dog.
The dog navigates the group past potential obstructions such as a sofa and television, an Indian restaurant and girls on a dance floor, until they reach their final destination – a pub that serves Guinness.
The 30-second trailer directs people to the full-length film on YouTube.
The brand is also attempting to set a Guinness World Record for 'The Friendliest Day of the Year' by encouraging as many people as possible to join a party to celebrate "true Irish friendliness".
The event is being promoted on the Guinness Facebook page.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on campaignlive.co.uk
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