campaignlive.co.uk, Friday, 02 March 2012 12:40PM
The Best Awards, which champion the very finest in cutting edge integrated and inspiring marketing agency work, was hosted by playful comedian and former Billington Cartmell copywriter, Russell Kane, who gently mocked his former industry.
Communications manager Leila Williams did her best to crack a tough crowd by performing her new single, Broken.
If you have a Daily Diary story please email email@example.com
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.