Media Agenda: Jonathan Allan on restructuring C4's sales team
By Ben Hall, mediaweek.co.uk, Wednesday, 07 March 2012 02:30PM
Jonathan Allan, sales director at Channel 4 tells Media Week that the heavy lifting of the recent restructure is now complete and the media owner is now ready to go to market in a new way.
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
