The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis.
Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail environment and build relationships with customers.
The appointment follows last year's global ad campaign from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models in Italy.
Ian Thomas, the client service director at Arc, said: "We are looking forward to working with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging and crowded, so we are keen to develop innovative campaigns to enable Peroni to stand out even more at the purchase and beyond."
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.