Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Top 10 Valentine's ads: Marks & Spencer by Profero
By Sara Kimberley, campaignlive.co.uk, Tuesday, 14 February 2012 12:05PM
Marks & Spencer has attempted to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign
Marks & Spencer: Valentine's Day campaign
6. Marks & Spencer by Profero
The retailer has placed a billboard at Waterloo train station, which features a model in lingerie holding flowers. The copy reads, "Love stuck? Here's a little Valentine's help".The ad prompts commuters to download the Aurasma augmented reality app to their smartphone.
The billboard can then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone.
The full list:
- Dove
- Heinenken
- Skyn Condoms
- Gu
- BT
- M&S
- Samsung Electronics
- Women's Aid
- Foxy Bingo
- Samsung Galaxy Note
This article was first published on campaignlive.co.uk
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